Fresh Squeezed Juice vs. Cold Pressed Juice
Fresh-squeezed juice and cold-pressed juice are often used interchangeably, even though they're two very different processes involving vastly different methods of extraction.
Fresh squeezed juice is made using a centrifugal juicer with an ultra fast spinning blade which extracts juice from fruits and vegetables. In this process, the spinning blades move so quickly that heat is generated, which breaks down important enzymes and oxidizes the juice, further deteriorating beneficial nutrients. The end result is a pulpy, refreshing juice, albeit less nutritious than cold pressed juice.
Cold pressed juice is made by chopping fruits and vegetables with a grinder, then slowly pressing the raw materials using a hydraulic press. Because this process doesn't use heat, enzymes, nutrients, vitamins and minerals are preserved, ensuring a tasty product that packs a nutritional punch.
Healthy Roots High Pressure Processing Technology
Our juice is a gamechanger because it undergoes high pressure processing technology, or HPP. HPP is a non-thermal process that kills pathogenic bacteria and spoilage organisms through high-pressure, water-based technology. This FDA approved, 100% natural process, and is allowed for use on organic and natural products. It uses pure cold water, and up to 87,000 psi to inactivate harmful pathogens and dramatically extend shelf life. For you, this means no chemicals, no heat, and no additives. Just pure, clean juice.
Why should you drink cold pressed juice?
There are numerous benefits to drinking cold pressed juice. Whether you're an athlete, a vegan, health-focused or less so, cold pressed juice is a solid option for anyone looking to ramp up or simply maintain their overall health.
Our product line is comprised of five core juices that harness the power of plants to maximize your body's natural defenses.
Red for Power: Heartbeet
The clock starts ticking for an athlete as soon as they enter their cool-down. Post exercise nutrition goals are centered around: 1. Restoring fluid and electrolytes lost in sweat. 2. Replenishing the muscle and liver glycogen stores. 3. Supporting the immune system with healthy complex carbohydrates to assist in muscle synthesis and repair.
Drinking a Heartbeet cold-pressed juice is a great way to restore and replenish the nutrients lost in sweat by flooding your bloodstream with healthy electrolytes and fast-acting complex carbohydrates. We guarantee our juices will have you looking and feeling your absolute best!
Performance Enhancing Mighty Melon
If you are a serious athlete or a hard-core fitness enthusiast, managing your nutrition for optimal performance can seem tricky. Post-exercise nutrition is particularly important to replenish fluids, electrolytes and glucose that were depleted during your workout but you don't have to go to great lengths to concoct the perfect post-workout meal. Juicy, delicious watermelon juice has everything you need to refuel, plus performance-enhancing benefits that will improve your overall health and fitness in the long run. Watermelon is also rich in phenolic compounds like flavonoids, carotenoids, L-Citrulline and triterpenoids, all of which are known to be some of the strongest natural anti-inflammatories on the face of the planet so drink up.
Alkalize, Detox and Recover with Digest and Reset
Love lemonade? Who doesn't! Unfortunately traditional lemonade is packed full of unhealthy processed sugars that can cause inflammation and lead to chronic health issues. Our Digest & Reset is a delicious blend of Apple, Lemon, and Ginger that helps to energize the body and get you ready to take on the day!
Supercharge Your Body with Immunity
Our Immunity Cold-Pressed Juice is packed with 140% of your daily Vitamin C intake while providing a rapid charge of easily absorbed phytonutrients that help aid the body in digestion, fighting inflammation, aiding in weight loss, and so much more.
Who should drink cold pressed juice?
Our juices are meant for absolutely everyone to enjoy. Because our juices are formulated with over 2 lbs of produce, we make getting your daily requirement of fruits and veggies quick, easy, and most importantly delicious.
How often should you drink cold pressed juice?
As often as you’d like! But we would recommend consuming at least one 12oz bottle of organic cold-pressed juice per day. You should think of our juices as your daily multi-vitamin, a highly concentrated form of “living” nutrition that is fresh, raw and delicious! By incorporating a juice into your normal daily routine, you’ll soon find yourself on a path to a healthier, happier you!